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The Role of Sustainability in Shaping Meat Packaging Trends in India
The future of India’s meat packaging market is bright, shaped by innovation, consumer demand, and global opportunities. As urbanization continues, packaged meat will become a staple in Indian households, replacing traditional wet-market purchases. The convenience, hygiene, and extended shelf life offered by packaging will make it indispensable in the modern food ecosystem.
Technological innovation will play a key role in this evolution. Smart packaging solutions that incorporate freshness indicators, QR codes, and RFID tags will gain prominence, enabling greater transparency and traceability. Advanced packaging methods like vacuum sealing, MAP, and active packaging will become mainstream as costs decrease and infrastructure improves.
Sustainability will also be central to the industry’s future. With India committed to reducing plastic usage, biodegradable and recyclable materials will replace conventional plastics. Companies that invest in eco-friendly alternatives will not only comply with regulations but also build stronger consumer loyalty.
E-commerce will continue to drive demand for robust and…